Co-Partnership Refreshes Kim Crawford’s Identity for Contemporary Wine Consumers

Specialist drinks design agency Co-Partnership has given global wine brand Kim Crawford a timeless glow up. Kim Crawford is the #1 Sauvignon Blanc brand in the US with a portfolio of New Zealand wines that has earned over twenty prestigious 90+ scores from publications like Wine Spectator, Wine Enthusiast, and The Tasting Panel. The aspirational new brand world Co-Partnership has designed for Kim Crawford balances effortless elegance with joyful expression. Recognising the equity in the brand architecture the agency updated only what was necessary for a refresh consumers may not notice but will feel. “This was a delicate and important task for the brand, a refresh to retain Kim Crawford’s leadership position in Sauvignon Blanc and low-alcohol wine,” says Victoria Clark, Global Brand Direct