Cobel Group’s Fractal-Inspired Branding Reflects Its Holistic Health Mission by VU Agency
Cobel Group is the largest pharmaceutical group in Iran, encompassing several subsidiary companies. Its mission is to pave the way for the development of health in three dimensions: mental, physical, and social. Our team was entrusted with the project to design the logo, visual identity, and provide brand consultancy. Based on the initial brief and the brand’s mission and values, we found the best approach was to showcase a fractal structure, which resonates with the theme of health. The design and execution of this project took approximately 18 months, and it was officially unveiled in September 2023. Cobel Group is composed of several subsidiary companies, including Abidi( a pharmaceutical manufacturer), Cobel Darou (a pharmaceutical importer and developer) and Adorateb (a pharmaceutical
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