Cocoro Fried Chicken Brand Identity by Sophia Georgopoulou

Cocoro means rooster love and is based on a Japanese word that translates to “heart” or “spirit.” The brand name embodies warmth, sincerity, and the sense of home-cooked love that goes into every chicken dish. Cocoro is suggesting that the food is made with care, passion, and a desire to nourish the soul. Logo Design The logo conveys simplicity and modernity, aligning with the restaurant’s aim to provide a high-quality food experience in an approachable and inviting way. The heart-shaped wing underneath the logo is a powerful visual metaphor. It reinforces the “heart” aspect of Cocoro, while cleverly incorporating the primary product—fried chicken. The wing in the shape of a heart visually connects the love for great food and flavor with the restaurant’s specialty, evoking warmth and comfo