Coffee Branding Identity 49th Parallel, a Canadian coffee brand based in Dubai
The identity of 49th Parallel was built around one simple idea: stripping coffee back to what truly matters. Inspired by the brand’s name, the visual system draws on geographic parallels, the equator, and the graphic language of traditional printmaking. Lines, grids, stamps, and structured layouts became part of the packaging language, creating a system that feels precise and intentional while still carrying the warmth and imperfection associated with printed materials. This contrast became cent
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