Coffee World Roasters – Reviving a Rich Coffee Heritage by Widarto Impact

Widarto Impact took on the unique challenge of rebranding Coffee World, a respected coffee roastery with deep roots, having been established in 1984 as the first roaster in Cambridge. Over the years, Coffee World has built a solid reputation, consistently delivering exceptional experiences to customers by launching new coffee businesses, managing supplies for national chains, and handling international wholesale shipments. However, despite this established presence, the brand encountered a growing challenge—reaching the newer generation of retail consumers, particularly Gen-Z and Millennials. Many in this younger demographic were unfamiliar with the Coffee World brand, contrasting sharply with its success in the well-established B2B market. Recognizing this gap, Coffee World’s management m