Commersart Creates Packaging Design for Nanar Armenian Fruit Vodka

Look what the bird has fetched you! Every drop of the Nanar vodka is imbued with ripe, juicy Armenian fruit! But it is not just a “delectable” story from a small sun-lit country. It is a drink that gets one to savour every single flavour and at the same time to recognize something familiar about it. The nature generously rewards us with its treasures, and who could know better than birds where to get the best nature gifts. We’ve had a bird visitor, too, who brough us the juiciest and ripest fruit. Gifts of nature are real gold! That brought us to use gilded details. Our design concept was defined by charms of the harvest season. The laconic and luscious packaging of Nanar appeals to one’s feelings rather than to the mind. Why is it so important? Designing the right kind of packaging is an