Compass Box Transatlanticism – Connecting the Whisk(e)y-Drinking Heartlands of Scotland and the USA by Kingdom & Sparrow

For this Bespoke Range release, Compass Box worked with bourbon enthusiasts, William Schragis and T8KE of US-based Project Optimist, to create an opulent mid-Atlantic whisky that connects the whisk(e)y-drinking heartlands of Scotland and the USA. The main challenge was to deviate from traditional markers of “Scotchness”, focusing instead on deliciousness and the fun of people and ideas intermingling. Transatlanticism is an opulent Scotch whisky which retails for around $200 a bottle, and so the label needed to read that it was blended for power and loudness and saying goodbye to the common category norms of restraint or nuance. When it came to the bottle packaging, Compass Box’s collaborators wanted to see a more maximalist and surreal style label for this release – something which incorpo