Conceptual Identity for a Luxury Hotel The Gunpowder Mill by Student Ruby A Douglass

The Gunpowder Mill is a conceptual identity for a luxury hotel located in the beautiful heart of Cornwall. It implements visual touches of heritage and storytelling to anchor the new hotel to its old ways: creating a system that utilises elements of both modern luxury in its simplicity, and historic depth in many of its visual cues. Driving these decisions is the story of the hotel’s location. Over 200 years ago, what is now the home of The Gunpowder Mill hotel, the Kennall Valley Nature Reserve, became the home of a busy and productive gunpowder works. With limited ways to reduce the danger posed to workers by such a volatile material, the whole site was built purposefully and carefully so as to harness the power of the natural world and reduce the danger of working with gunpowder. When t