Contagious Transformed Rum with DropWorks’ Vibrant Packaging Design

Rum, But Not As You Know It The brief was simply to create a tip-top, stand-out premium rum brand. But much more than that, our client wanted to own the concept of British Rum — with a drop of the unexpected. From this, we saw a gap in the market waiting to be filled. To create a rum that looks and feels like absolutely nothing else out there. And to build a brand that brings a new spark to the rum category and speaks to the consumers of today. An off-the-wall idea? Possibly. A blank canvas? Definitely. A Rum For Everyone. Made by Rum Loves Our client’s genuine passion for rum and belief that rum should be joyous is the driving force. Drops of creativity and glee in equal measures, DropWorks is an open invitation for like-minded consumers to venture into a world of vibrant flavours. It’s t