Contrast Creates New Brand Identity for Protein Packed Snack Brand Choccy Nut Pot

Choccy Nut Pot was launched in 2019 by former Harlequins professional rugby player, Ali Chisholm. Driven by his need to manage protein and macronutrient levels while still satisfying sweet cravings, Ali created a high-protein potted chocolate snack made from natural ingredients, delivering healthy fuel for the body without compromising on indulgence. By 2021, Choccy Nut Pot had achieved strong sales through its website and garnered positive brand awareness through sponsorship and participation at key sporting events and exhibitions. A pivotal opportunity arose when Ali secured a potential spot in Sainsbury’s Future Brands program. To prepare the brand for the grocery market, Ali enlisted our expertise. We initiated the project with a kick-off workshop to analyse the brand’s visual identity