Cookhouse Burger Rebrand: Creating a Playful and Memorable Identity for Melbourne’s Foodies

Cookhouse is a beloved Melbourne burger restaurant that has been serving the community for nearly a decade. What started as a single venue has grown into multiple locations across the city. Their journey began with a simple vision: to create delicious burgers using fresh, locally sourced ingredients. Over the years, they’ve forged strong relationships with local suppliers, ensuring that every bite reflects the vibrant flavours of Melbourne’s culinary scene. After more than a decade in operation, the team at Cookhouse recognized the need for a brand refresh. With Melbourne’s burger scene becoming increasingly competitive, they felt it was essential to evolve and distinguish themselves from the crowd. Brief: Our mission was to completely reinvent Cookhouse’s branding, creating a vibrant iden