Corporate Identity Rebrand for a Travel Insurance Company in Australia

Discovery Insure&Go partnered with branding experts, Percept, to undergo a comprehensive brand assessment and workshop, laying the foundations for redefining their brand positioning and corporate identity in a competitive market. The brand assessment session focused on auditing the landscape of their sector, as well as uncovering any underlying issues with the perception of their current branding. By analysing competitor moves and identifying gaps in the brand experience, the goal was to develop a brand positioning for Insure&Go that would entrench them as the preferred choice for modern travellers. Insure&Go has a customer base spanning seniors, Gen Z, families, and couples, so the brand assessment workshop emphasised the importance of staying inclusive and resonating authentically with e