Crafting the Hima Catalogue – A Tribute to a Seafood Superstar by KIND

Hima Seafood, the company behind the world’s largest land-based trout farm, stands as a beacon of sustainability with its fully circular ecosystem. Producing healthy proteins from Norway’s oldest trout lineage, Hima ensures that every part of the fish and process is utilised—where fish waste becomes organic fertiliser, returning life and nourishment to the land. KIND developed a four-volume catalogue to encapsulate this journey and introduce the Hima Superior Silver Trout as a quality product, each book embodying an aspect of the Hima vision and the creation of this “seafood superstar.” Design Concept The catalogue’s cover art reflects the trout’s natural beauty and remarkable quality. The cover simulates trout skin, with silver dots subtly suggesting the fish’s shimmering scales and evoki