Create Austin Branding by Seventh Scout

Project Description: Bridging Creativity and Community Through Thoughtful Branding Create Austin, a groundbreaking initiative led by the Long Center, was developed to serve as a vital connection between Austin’s creative community and the City’s cultural funding initiatives. Tasked with distributing Hotel Occupancy Tax (HOT) funds to support artists, musicians, educators, and organizers, Create Austin needed a brand identity that embodied accessibility, inclusivity, and creative empowerment. Their goal was clear: to ensure that Austin’s vibrant creative community had a streamlined, intuitive, and inspiring way to access the funding and resources available to them. Seventh Scout was engaged at the earliest stages of the project, collaborating directly with Long Center leadership to shape th