Creative Chameleon Studio Creates a Retro-Inspired Brand Identity for Uncle Crunch

We crafted delicious new look and package for an up-and-coming freeze dried sweet treat brand. It’s an uphill battle for a new product trying to enter a fast-growing market. But having stand-out packaging designs is a surefire way to gain a lot of ground. Lena Wilson, owner of Uncle Crunch, knew she wanted to launch her brand with a bang. So we set out to create the perfect visual identity and package design for Uncle Crunch! A freeze dried brand should have a warm personality. Lena had a vision of a red beanie being the heart of the brand, for its warmth and eye-catching color. Her old logo showcased a beanie, but it was far too detailed and lacked energy and polish. And with a name like Uncle Crunch, it’d be a shame to not have a character driving the identity. We gave a crack at elevati