Crodino’s Retro Rebrand Brings a Fresh Taste of Italian Sunshine to Gen-Z

Context Launched in 1965, Crodino is an Italian non-alcoholic aperitivo. Known for its bittersweet taste and formulated from a blend of fifteen botanicals and herbs, the secret recipe has been unchanged since day one. With increasing trends towards sobriety or moderation, particularly among younger drinkers, no- and low-alcohol (Nolo) brands are seeing massive rises in popularity. As an existing brand with a history, Campari Group see an opportunity, for Crodino to become the world’s no.1 non-alcoholic aperitif. While a well-loved aperitivo in its Italian home, Crodino does not have a large fanbase of Gen Z consumers– the heartland of the Nolo trend. Further afield, Crodino is barely known at all. Thus, a brand refresh and a new perspective is required to launch Crodino onto the global sta