Cupalo’s Unique Brand Voice and Visuals Shine Through Brandish’s Design

There’s nothing quite so rewarding (and intimidating) than creating a new brand from scratch. How do you take imaginary concepts in your head (in this case, the client’s head) and pull them out of the ether and into reality? Well, there’s a process for that. And we put it to good use in our brand identity project for IT staffing startup, Cupalo. We worked closely with founder Lauren Hannon to create something that is truly unique, memorable, and sets them apart from their competitors in the industry. After our initial market, competitive, and target audience research in the IT staffing space, it become clear that Cupalo needed a brand identity that radically departed from the industry norm. Competitors appeared generic, tech-heavy, and overly masculine; their messaging was self-centered an