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US BRANDING STUDIO

Da Nolita Unveils Tattoo-Inspired Visual Identity Merging Tradition with Contemporary Design

by Jona Sbarzaglia Studio ·

We are thrilled to present the new graphic capsule created for Da Nolita! In collaboration with the client, we have brought to life a visual refresh inspired by old-school tattoo art, blending tradition with a contemporary twist. We developed a system of illustrations that celebrates the best of Italian cuisine: cherubs, hearts beating with passion for great food, swallows flying among wine glasses and drinks. This unique collection gives the brand a bold and timeless identity, capturing the spirit and soul of Da Nolita. We had so much fun designing numerous tattoo-inspired graphics, which we then mixed with iconic symbols of Italian cuisine and Da Nolita’s signature dishes. Once the color scheme was chosen, we applied this vibrant visual language to a variety of materials, including food

Branding 2026 WBDS Brand Identity W B D S

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