Dario Frattaruolo Reinvents Label Design for Aperitivo del Gallo’s 40th Anniversary

Concept The label for Aperitivo del Gallo Pull Bitter was created to celebrate the 40th anniversary of Grafical, a leading company in the luxury printing and packaging industry based in the heart of Valpolicella, a region renowned for its fine wines. This limited edition is not merely a commemorative product but a symbol of the history, excellence, and creativity that have defined the company over the decades. The project’s genesis is deeply connected to a pivotal moment in Grafical’s history: the creation of a poster for a concert by the renowned Italian musician Ivan Graziani. This collaboration marked a significant artistic milestone for Elio Lonardi, Grafical’s founder, and represented a turning point for the company, bringing it closer to the worlds of creativity and design. The 40th-