Denomination Unveils “Mullet” – an Entry Ticket to the Party

In a bold move that challenges the prevailing trend towards low and no-alcohol offerings, Denomination, a global leader in drinks branding, has collaborated with Fourth Wave to launch a new wine range that is anything but conventional. Dubbed “Mullet”, this hard wine caters to a daring palate, offering a robust, fruity flavour with a high alcohol content and a long finish designed to appeal to a younger, adventurous audience. Mullet speaks deliberately non-wine language in tone of voice and look and feel. This brand is anti-low alc, anti-sophisticated, anti-conventional. Like its namesake hairstyle, Mullet is not for everyone. It’s bold, brave, fun, and laden with satirical humour and attitude. However, Mullet treats its consumers with respect: there’s no condescension, instead there is an