Derek&Eric Transforms Lindt Gold Bunny into an Iconic Easter Egg Experience

Lindt Easter Press & Awards Copy Brand Lindt Gold Bunny Easter Eggs 1 Liner A golden gift Business Challenge Easter is a fiercely competitive time for chocolate brands, with supermarket aisles taken over with giftable eggs. The holiday comes with plenty of familiar visual cues – bunnies, chicks, flowers, and spring scenes – used in similar ways across the category Lately, the most successful brands have been ditching these cliche’s, and leaning into their own unique assets to optimise distinctiveness and standout on shelf, leaving Lindt behind the curve. How can a brand own a season, rather than letting the season own them? Creative Solution The Lindt Gold Bunny is proof that a brand can own a seasonal icon – maintaining a legendary status any brand would envy. Building on this instantly r