Derek&Eric Turn Meringue Into a Joyful Category Disruptor With The Glorious Mess
The Glorious Mess – Brand Identity Redesign Summary The Glorious Mess transforms meringue from an overlooked baking ingredient into a vibrant, character-led brand. Inspired by the chaotic origins of Eton Mess, the identity uses playful illustration, vivid colour and abundant typography to celebra...
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