Design Etiquette Redesigns Crickle Creek Coffee Roasters’ Brand Identity and Packaging

Crickle Creek, a coffee roasting business located in Calgary, Canada, has been crafting weekly, freshly roasted coffee since 1994. While their coffee has stood the test of time and earned a loyal customer base, their brand identity needed a refresh to reflect their innovation and better connect with coffee enthusiasts across generations. Design Etiquette aimed to give Crickle Creek’s identity a fresh, updated look by designing a logo inspired by the creeks and forests that surround their environment. A sans-serif logotype adds a modern edge, blending their heritage with a contemporary aesthetic that speaks to today’s coffee lovers. Crickle Creek’s passion for crafting unique coffee varieties and signature blends sparked the need for a flexible, future-proof packaging system. The new packag