DesignHawk Creates Brand and Packaging Design for Patak’s Curry Magic

The Patak’s team approached DesignHawk with a truly innovative new product in the curry category. Their decades of spice-blending expertise had helped them to create a kit to make curries that rival restaurant quality, simply & easily at home. Of course, the first thing we had to do was to experiment with cooking and trying these innovative products at home. Experiencing the magic of the process and the outstanding outcome, we knew we had a lot to work with. But how would we communicate all this innovation & deliciousness on one small pack, being different enough to stand out, all while staying true to the Patak’s brand? With a tight timescale, we had to work fast. We commissioned and art directed a photography shoot to make sure we were showcasing the curries in their best light on pack –