DesignHawk’s Creative Rebrand Brings Fresh Appeal to Mary Berry’s Dressings

RH Amar came to DesignHawk with the challenge of updating their dressings range to better reflect their premium price point, refresh the brand and garner attention from a younger audience. Mary Berry’s dressings have a devoted following from those in the know, but their look & feel skewed too heavily to the older generation and lacked the engagement & personality of one of our most-loved food icons. Working on Mary Berry’s Dressing range was truly iconic. Collaborating closely with RH Amar, DesignHawk revitalised the salad dressing range identity to create a vibrant, contemporary-classic design. The “world of flavour” illustration injects foodie flair and expanding the messaging to Dress, Dip & Marinade inspires wider usage – complemented by clean, crisp colours, and a typographic style th