designVENA Creates Packaging Design for Koroplast Cleaning Cloths and Kitchen Sponges

While the feminine touch and the creation of a common design language targets were provided by a design concept focused on the drop shape as well as the colors and shapes used, the target of packing was to gain the user’s appreciation and provide a quick brand and product perception. The cleaning products group designed to be presented under the Koropolast brand consists of cleanings cloths and kitchen sponges with various characteristics, colors and textures. The anthracite drop shape placed on the yellow background represents the element used to create a common design language for the entire group. The transparent or open parts of the packing were adapted to the design in line with the same drop shape in order to facilitate the users’ experience with and observation of the cloth and spon