Development of the Liebenbier Classic Beer Brand by Cuba Branding

Work was carried out to create a brand of classic European Liebenbier beer for one of the market leaders, “Lipetskpivo” brewery, in the studio. The factory was founded in 1977. Its products are represented in more than 30 regions of Russia, as well as in the CIS and China. Production and formulation development are controlled by Stefan Uphoff, a renowned German brewer. The factory’s products are manufactured using equipment from leading global brands: Van der Molen, Ziemann Holvrieka, Pentair, KHS, Sidel, GEA. The production capacity of the factory is 250 million liters per year. As part of the project, the brand identity and packaging design were developed, and adaptations were made to four line items. Work was carried out to create a brand of classic European Liebenbier beer for one of t