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US BRANDING STUDIO

Devil Made Pinot

by Voice ·

Revered André Tchelistcheff was not lying when he said, “God made Cabernet, but the Devil made Pinot.” The most delicate and expressive of the reds is also the moodiest — ripening, sulking and withering on the vine at lightning pace, often with little warning. It’s a varietal that demands absolute attention, rewarding precision while punishing hesitation. Pinot Noir can test patience, fray nerves, damage egos and king-hit the spirit of even the most seasoned winemaker. It is a grape that asks fo

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