Dharaa by Smriti: Indian Fashion Branding , Sustainable Packaging That Balances Both Traditions and Luxury

Client Dharaa by Smriti is a homegrown clothing brand deeply rooted in the rich heritage of textiles. They believe in creating beautiful and meaningful garments that respect both people and the planet. They design and create timeless, handcrafted clothing that celebrates the artistry of traditional Indian weaving, embroidery, and dyeing techniques, all while blending it with contemporary ideas. They believe in transparency and share the stories behind each garment, connecting their consumers with the human element of fashion. Goal The ultimate challenge was designing a sustainable brand experience while exuding luxury. In the initial days, Dharaa had a strong product and value proposition. The goal was to build a modern brand that would also capture the charm of the Indian heritage. We had