Di Ligúria Branding and Packaging Design by Danilo Akan

When two Brazilian entrepreneurs of Italian descent decided to create Di Ligúria, a pizzeria in Belo Horizonte, they were looking for more than just a pizza menu. They wanted to build a brand that would truly honor the flavors, traditions, and warmth of Italian culture, while also incorporating the lively and welcoming spirit of Brazilian gastronomy. I took on this challenge and, in doing so, developed the brand design and packaging that would uniquely connect these two cultural worlds. The visual identity of Di Ligúria is inspired by a deep love for Italian cuisine, with strong influences from the founders’ Genoese roots and the rich culinary tradition of the Liguria region. The visual concept created for the brand reflects this Italian heritage, while infusing a relaxed and joyful Brazil