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US BRANDING STUDIO

Diego Serpico Designs Mr. Baro Amaro as a Playful and Collectible Italian Digestif Identity

by Diego Serpico ·

⁠Mr. Baro (“baro” means cardsharp in Italian) is a gentleman from another era, with a sly, knowing gaze – always ready to play the right card to win.⁠ ⁠ The project features a double label. The top label, with the cardsharp’s eye, wraps around the bottle and “reveals” the card suits as it turns, ...

Packaging 2026 World Brand Design

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