Digital Design for E-Commerce Concorde by Student Lina Guerrero

Overview Concorde is a unique and sustainable leather shoe company targeting individuals who love to wear bold statement pieces and aren’t afraid to stand out. In a post-pandemic world where online shopping has become the norm, having a strong and captivating website has become crucial for maintaining customer engagement. My solution was to design an interesting and sophisticated layout that highlights the shoes without overshadowing them. Problem In the competitive fashion industry, especially in the realm of bold and statement footwear, creating a brand that stands out while fostering community and presence is vital. Concorde’s main goal is to create a voice within the fashion industry that speaks without sound—to write people’s fashion stories through their products. The challenge was t