Dog & Spoon Distillery: Playful Meets Premium in This Lovable Rebrand by Arobase Creative

Dog & Spoon are a Derbyshire based distillery that have been producing incredible spirits for many years, but they faced a number of challenges with their existing packaging. Number one was their concept. Outside of their existing logo, the motif of “Dog and Spoon” was not being capitalised on. It was replaced with a confusing “science project” concept. Our solution saw us bring back the dogs in a major way. We developed a new brand character that retained some well loved characteristics of their previous logo. This new character had major benefits including stronger proportions, more emotion and a full body option. From there we were able to develop a range of illustrations in various playful circumstances, to bolster the brand’s packaging. In addition to this, a bespoke typeface was crea