Dolocordralan’s ‘Glory Hurts’ Campaign Made Waves at Paris 2024

Dolocordralan is one of the most popular anti-inflammatory brands in Peru. It is used to relieve any type of pain, especially those caused by sports. That is why, during the Paris 2024 Olympics, we decided to make Dolocordralan encourage every athlete who is in search of glory. While most of the famous brands in the world were investing a big budget trying to be relevant on the Olympic games, we decided to make a project with a very low budget but a very high-impact truth: glory hurts. We released a series of graphics that invite you to overcome the fear of pain to achieve your goals. These images were created with Artificial Intelligence, so they cost almost zero dollars. The results were overwhelming, not just because Dolocordralan grew up on reach and interactions, but also because our