Don’t Cry For Me, Branding for Argentinian Empanadas Designed by Wanna

What if smiles killed hunger? What if friends, siblings, parents had a flavour? What if hugs had stuffing? What if kisses had a recipe?What if fascinating stories came out of an oven that invoked memories and were always freshly made? In each of our empanadas, there is an unforgettable moment. To eat here or take-out. Don’t cry for me. Argentinian empanadas. Our client contacted us to develop the branding project for their new Argentinian empanada business, hungry for expansion. As we are good eaters, we loved the proposal. And we got down to work. Or, rather, to working the dough. As we saw during the market and trend analysis, Argentinian empanadas are consolidating as a new healthy fast food consumption category worldwide. In a market where there are more and more gastronomic chains ded