Dos Seres Estudio and Manonegra&Co Create a Mythical Identity for Doradela Honey

We developed a visual and narrative concept for the construction of Doradela’s identity that highlights its essence: an artisanal, sustainable and sophisticated honey, rooted in the natural wealth of Caicedonia, La Centinela del Valle (The Sentinel of the Valley). The starting point was the brand’s symbol: the rabbit, chosen not only for its uniqueness in the market, but also for its deep mythological meaning. In our research, we discovered that “sentinels” have been represented throughout history as guardians and observers of the world, charged with protecting and watching over it. Among the animals recognized for their sentinel role in nature, the rabbit stood out for its keen perception and connection to the environment. In Celtic mythology, these creatures were considered messengers be