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US BRANDING STUDIO

Drowned is a pickled fruit and veg brand that reimagines food as funky drowned characters, making cheap pantry basics unforgettable.

by Kateřina Milatová ·

Is it only me, or do pickles and other fruits and vegetables in jars feel like a basic pantry item? They are cheap, long-lasting, mass-produced, and usually look the same. Drowned takes this familiar product and reimagines it as funky drowned characters, creating a world of “holidays gone wrong” that ends with the characters in a jar. Products like Drowned pickles or Sun-drowned tomatoes all share the same eyes but with distinct personalities, ages and storytelling details. By connecting paradis

Food-drink 2026 World Brand Design WBDS Packaging Design

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