Durable Cookware Brand Creates The Most Durable Stainless Steel Book by Happiness Saigon

Korean brand H Cookware, new to the Vietnamese market, is showcasing the durability of its cookware using the country’s highest volume chefs – street food vendors. In collaboration with Happiness Saigon, they’ve launched the first-ever stainless steel book preserving Vietnam’s street food heritage. Made from the same material as their pans, the book is a smart demo of the brand’s durability. When the new Korean brand H Cookware entered the Vietnamese market, it knew it would have trouble convincing the local audience of its durable pans. So, they used the highest-volume chefs – Vietnam’s street food vendors – to show off that the pans were built to last. But the brand didn’t stop there. They made sure that Vietnam not only knew their pans were durable, but also felt it. To make that happen