Earthling Studio Create Brand Positioning, Visual and Verbal Identity for Cuddle Sleep Health

Earthling Studio builds a new entrant into the sleep supplement category – Cuddle Sleep Health – with the brief covering brand positioning, visual and verbal identity. Sleep is natures panacea, more powerful than any drug in its ability to restore and rejuvenate the human brain and body. In fact, sleep is emerging as a potent factor in achieving better health. Founders, Hugh Thomas and Poppy Jamie set out on a mission to change the landscape of sleep health supplements after becoming frustrated with the lack of effective, natural sleep solutions on the market. Partnering with Dr. Russell Foster, a globally renowned sleep scientist from Oxford University and expert in circadian cycles, the team spent two years developing a science-led industry first formula made up of 11 natural ingredients