EcoClean: A Comprehensive Brand Evolution Across Packaging, Web Design, and Company Profile By Bean Creative

Since 2009, EcoClean™ has evolved from a small startup to a leading provider of microbiological solutions for wastewater treatment in Vietnam, driven by a commitment to environmental sustainability. As the company expanded, it became clear that a more cohesive and adaptable brand identity was needed. To address this, EcoClean™ partnered with BEAN CREATIVE® to revamp key areas of their brand, including packaging, web design, and company profile. The first challenge was creating a unified packaging system. Initially, EcoClean™ relied on a simple logo, but as their product range grew, inconsistencies in their branding became apparent. BEAN CREATIVE® developed a flexible packaging framework that could accommodate future expansions. The design featured a white background for cost-effective larg