Elmwood Singapore Brings ‘Activator of Potential’ to Life for Horlicks Redesign

For over 40 years, Horlicks has been a trusted staple in Indian households, delivering on its promise of ‘Taller Stronger Sharper’ growth benefits across generations. The Health Food Drink (HFD) category is thriving, with India’s growth in the health and wellness space having outpaced that in the rest of the Asia-Pacific region, and the world. Despite its market leadership, Horlicks faced challenges in an ever-evolving HFD landscape, where competitors excelled in functional benefits and scientific credentials. When Horlicks India approached Elmwood, their goal was clear: to reclaim relevance in the competitive HFD market by spotlighting specialised functional benefits and nutritional expertise through a revamped packaging and visual identity. Modern parenting prioritizes future-ready child