EME’s Strategy for Making Mixed-Up Cocktail Co. Stand Out in Retail

We were commissioned to create a bold and adventurous brand identity for Mixed-Up Cocktail Co., the latest innovation from Little Toad Creek Brewery & Distillery. Rooted in the heart of the Gila Wilderness in Southwest New Mexico, this line of premium canned cocktails is crafted with all-natural ingredients, zero additives, and unique flavor profiles that celebrate quality without compromise. The essence of Mixed-Up Cocktail Co. is vibrant, energetic, and playful, mirroring the bold flavors of the drinks. Our goal was to design a brand that speaks to a community of adventurous, free-spirited individuals—people who embrace nature, spontaneity, and fun. The design had to feel fresh, exciting, and out of the box, just like the product itself. The brand’s visual language invites consumers to e