Entertainment in Motion – Discover the Visual Identity Created for CB Group

Introduction What was originally a production company evolved into a group with different businesses, all connected and pointing in the same direction: entertainment. Even though CB is nationally known for producing tours and festivals like Tardezinha (Thiaguinho), Numanice (Ludmilla), Camarote Allegria (Carnaval), Trapist (Trap Festival), Mil Sorrisos (New Year’s party), CB RUN (sporting event), and many others, the group goes beyond that. It owns a modern event space and four restaurants in Campinas, each with different concepts and occasions for consumption. Everything functions as a living ecosystem, with each brand generating experiences and intelligence that feed back into one another. Challenge and Visual Strategy Our main challenge was to develop an identity that systematically org