ERL Electric Motor Racing Brand Identity by Student Che-Wei Wu

ERL is a newly inaugurated single-seater motorsport championship for electric cars, aiming to challenge traditional oil-powered leagues by providing sustainable yet competitive racing for dedicated motor racing fans. The transition from conventional oil-powered vehicles to electric ones presents unique challenges for renowned racing leagues such as Formula 1. These challenges include speed regulation, potential fan loss, and the limited development of electric models by major car manufacturers, which hinder a smooth transition. Despite the existence of established electric racing leagues like Formula E, they face a perception challenge, as some fans view them as less serious due to features reminiscent of video game elements. In response to these challenges, ERL’s brand identity has been c