Estudio Argo Brings the Spirit of the Sea to Life with a Sophisticated Brand Identity for Royal Charlotte Liqueur

Royal Charlotte liqueur takes its name from one of the most important reefs in the world, located in Brazil. In this place, along with a vast marine fauna, the Marlin fish lives. It is characterized by being one of the fastest and most incredible in the world and is considered a hidden treasure, just like this exotic cocoa honey liqueur. The marlin is highly valued in sport fishing due to its size, strength and endurance. Some species can exceed 4 meters in length and weigh more than 600 kg. However, overfishing and incidental capture in commercial fishing nets have raised concerns about the conservation of some populations. In popular culture, the marlin is famous thanks to Ernest Hemingway’s novel The Old Man and the Sea, where a fisherman wages an intense battle against one of these mar