Estudio Pablo Guerrero’s Aspronautas Wine Branding Blends Social Inclusion with Stellar Design

Aspronautas: ‘Explorers of the Wine Universe’, a social inclusion project Aspronautas is an inclusive wine for which four people with intellectual disabilities have been leading its whole process: from learning how to revitalise the vineyard and cultivate it, through the vinification stage, and ultimately contributing to the bottles labelling. The project name brightly blends ‘Asprona Wine’ (the NGO’s name and idea) with the word ‘Astronautas’ (space travelers), to deliver a daring concept: ‘Explorers of the Wine Universe’. To add to the visual value of the packaging, many companies have worked alongside us in the project on a pro-bono basis. Working together in a participatory approach to be part of this charitable labelling, which highlights the social work of the main non-profit organis