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US BRANDING STUDIO

Eva Morenets Redefines REI Co-op With A Rebrand That Inspires Exploration And Community

by Eva Morenets ·

REI Co-op is an outdoor retailer built on a simple but powerful idea: “We believe a life outdoors is a life well-lived.” Since 1938, when Lloyd and Mary Anderson searched for quality mountaineering gear and decided to form a cooperative to share it with others, REI has been driven by a pioneering...

Non-profit-public 2026 World Brand Design Identity

Open for Select Client Projects

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