Everyday by Frank Body: Creating a New Era of Personal Care for Every Body, Every Day

Creating a new era of personal care for every body, every day. From brand identity, vessel design and benefit-focused copy to art direction and a go-to-market campaign, we worked hand in hand with frank body to imagine a new era of personal care. This wasn’t just about launching another skincare range; it was about rethinking the way we interact with personal care products daily. Every detail was crafted to feel intuitive, fresh, and seamlessly integrated into people’s routines, making self-care as effortless as it is effective. The brief: create a brand that could leverage the equity built over time in frank body, and also stand alone, including within a whole new retail environment; Priceline. The challenge was to take everything that people already loved about frank body—the honesty, th