Evgeniy Khizovets and Kektoys Tackle Urban Pollution with Creative Branding

Hi! My name is Kiki. I’ll walk you through the project and tell you how important it is to clean up your dog’s poops. In the big cities you might find yourself in difficult situation often because people with dogs forget that dog poop doesn’t disappear into thin air. Dog poops is a massively emotive and popular issue, both for dog owners and dog haters. Like a bolt from the blue, when you go outside, to the sports ground, to the park or for a run in your new sneakers, you step on poop and your day in your favorite sneakers cannot be returned. Design concept Kektoys raises a social issue that should help draw attention to the problem of disposing of dog poops. The project is a conceptual collaboration with major brands producing footwear and sportswear to draw attention to the problem of do