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US BRANDING STUDIO

Ex-Voto's Visual Identity on Brazilian Folk Faith and the Language of the Street

by Roger Sarate ·

Ex-Voto is the streetwear label of Benze, a São Paulo rapper whose work fuses rap with dirty samba and terreiro spirituality from the Brazilian periphery. His music sounds like a prayer set to a beat, dense and devotional, with both feet planted on the asphalt. The brand arrives with his second album, Reza Brava, but designer Roger Sarate built it to outlive the record, an independent universe in the tradition of artist-owned houses like Golf Wang and BBC, with the ambition to grow well beyond.

Culture-events 2026 World Brand Design WBDS Identity

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